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Behind the Experience
Each week, we'll feature inspiring UX examples, proven frameworks, and hard-earned lessons from in-depth conversations with product, design, customer success, and marketing experts. The end goal is to help you build user onboarding and product experiences that turn more of your new users into lifelong customers.
Discover the best UX examples—including onboarding tours and walkthroughs, new feature and rebrand announcements, UX copywriting, signup flows and more.
Calendly’s effortless scheduling experience
Calendly offers an exceptional user experience powered by connecting anyone that needs to meet with scheduling simplicity.
Eduflow skillfully guides instructors through course creation
Eduflow combines easy course setup with recommendations for feature usage to help instructors create online course content.
Todoist’s human-formatted due dates
Todoist makes to-do lists a breeze with easy-to-add dates, labels, priority, and more.
💜 Made with Appcues
Writer's visual experience of AI-powered editing
Users can see all of the features Writer has to offer - from corrections to suggestions - through an onboarding doc that shows this writing tool in action.
Reclaim’s hints for managing the workday
Reclaim's calendar automatically adjusts to changes in your schedule, balancing and reprioritizing your goals.
💜 Made with Appcues
Tomorrow.io's inviting welcome to new users
Tomorrow.io’s onboarding experience combines a useful tutorial with an intro to the people behind the product.
Webflow’s stunning product walkthrough
Building a website can be intimidating, but Webflow makes it easy by explaining web-page elements and showing users how to use different features.
Miro’s engaging free trial promotion
An inviting “sneak peek” sparks curiosity and encourages signing up for a free trial.
Figma’s animated onboarding flow
Getting started with a new approach to collaborative UI design is simple with Figma’s easy-to-follow onboarding sequence.
Gusto’s delightful user interface
Gusto's user interface lays out all the information users need in a fun and simple way.
Avochato’s coordinated omnichannel onboarding
Business SMS software Avochato takes a learn-by-doing omnichannel approach to user onboarding.
Guru’s accessible wiki creation process
Teams won’t spend time fumbling through their company’s wiki setup with Guru’s ready-made templates.
Justworks’ stress-free Talkspace trial signup
Justworks teamed up with Talkspace to give employees access to therapy through a frictionless sign-up process.
Trust & Will’s thoughtful and informative approach to document creation
Trust & Will makes will creation less intimidating through helpful copy at every step of the process.