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Behind the Experience
Each week, we'll feature inspiring UX examples, proven frameworks, and hard-earned lessons from in-depth conversations with product, design, customer success, and marketing experts. The end goal is to help you build user onboarding and product experiences that turn more of your new users into lifelong customers.
Discover the best UX examples—including onboarding tours and walkthroughs, new feature and rebrand announcements, UX copywriting, signup flows and more.
Thinkific's jump-in, jump-out onboarding checklist
A lot goes into course creation. No-code learning platform Thinkific uses a dynamic checklist to guide users toward their goals.
Lucidchart’s non-intrusive, educational approach to onboarding
Lucidchart rethought their onboarding experience for paid and freemium customers—giving each of these groups just the right level of support and context.
Navattic’s interactive product demo
A product demo inside a product demo? See how Navattic uses a Google Analytics-inspired product demo to show off its value to users.
Crowd Content’s friendly new user survey
A business' content needs are as varied as its product offerings.
Adobe Photoshop’s quick actions for creatives
Explorers make up part of any new user cohort. Learn how Adobe primes creative professionals to experience value in Photoshop on their own terms.
PandaDoc's quick start templates
PandaDoc makes it easy for businesses to quickly handle important documents. Here's how their flexible onboarding process helps them deliver value faster.
Gorgias' prompt for human-assisted onboarding
Many users crave a human element in onboarding. Others want to go faster. Gorgias implements a powerful modal window to help users have it their way.
Trainual's video tutorial through a hotspot
Trainual makes use of non-intrusive educational videos that help users discover the product's value on their own terms.
Wistia's helpful welcome video
Dogs are man's best friend—but a product-led video did more to boost Wistia's user activation than adorable puppy content. Andrew Capland explains.
Savio's hands-on onboarding approach
Rather than using dummy data to show a product demo, Savio's hands-on onboarding approach takes users through integrating a product feedback tool.
Copper's magical success state screen
Copper's magical success state screen celebrates their users' success and encourages them to install their Chrome extension.
NPS and in-app surveys
Airtable’s NPS survey is to-the-point
Airtable's NPS is truthful and to-the-point. It seems obvious, but its a basic standard that many NPS surveys fail to reach.
Anchor makes podcast creation manageable
Anchor's onboarding takes something as complex as making a podcast and makes it easy enough that your crazy uncle could do it (and already has done it).
Snapchat makes onboarding a snap
Snapchat's onboarding flow looks good and feels good. Here's how they make it happen.