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Behind the Experience
Each week, we'll feature inspiring UX examples, proven frameworks, and hard-earned lessons from in-depth conversations with product, design, customer success, and marketing experts. The end goal is to help you build user onboarding and product experiences that turn more of your new users into lifelong customers.
Discover the best UX examples—including onboarding tours and walkthroughs, new feature and rebrand announcements, UX copywriting, signup flows and more.
Gorgias' prompt for human-assisted onboarding
Many users crave a human element in onboarding. Others want to go faster. Gorgias implements a powerful modal window to help users have it their way.
Trainual's video tutorial through a hotspot
Trainual makes use of non-intrusive educational videos that help users discover the product's value on their own terms.
Wistia's helpful welcome video
Dogs are man's best friend—but a product-led video did more to boost Wistia's user activation than adorable puppy content. Andrew Capland explains.
Savio's hands-on onboarding approach
Rather than using dummy data to show a product demo, Savio's hands-on onboarding approach takes users through integrating a product feedback tool.
Copper's magical success state screen
Copper's magical success state screen celebrates their users' success and encourages them to install their Chrome extension.
NPS and in-app surveys
Airtable’s NPS survey is to-the-point
Airtable's NPS is truthful and to-the-point. It seems obvious, but its a basic standard that many NPS surveys fail to reach.
Anchor makes podcast creation manageable
Anchor's onboarding takes something as complex as making a podcast and makes it easy enough that your crazy uncle could do it (and already has done it).
Snapchat makes onboarding a snap
Snapchat's onboarding flow looks good and feels good. Here's how they make it happen.
Xero’s thorough product tour leaves nothing to chance
Xero's product thoroughly introduces its features through well-organized articles, live demos, and videos.
DoorDash reveals value to users ahead of necessary friction
Doordash shows guests the value of the app before asking for payment information and personal details.
Loom’s targeted onboarding flows bring users to their aha moment
Loom's onboarding process connects users working in commercial settings with other teammates so they can begin collaborating immediately.
Ticketmaster’s unique personalization fuels product adoption
The success of Ticketmaster's onboarding process hinges on personalized recommendations that drive new users to events they've already expressed interest in.
Meta Business Suite brings users straight to value with modals
Meta Business Suite doesn't waste time getting users directly to the core functionality of the app.
NPS and in-app surveys
Front’s annual survey takes the pulse of their customers
Front collects info from their users every year so they can deliver a better product.