"I think building is such a core aspect of what we do."
"There has been a lot of alignment around how to reach out to people, what our objectives are, and how we can try to improve these things."
[1:38] What does success look like for new Appcues users?
[3:05] What kind of metrics have they been tracking recently?
[4:29] Feeling and understanding the value of Appcues, not just its features.
[6:01] How does Appcues define onboarding?
[10:05] Understanding mobile-only companies versus web-only companies.
[15:32] The welcome modal (call-to-action) feature has contributed to their completion rate.
[17:45] How can the app cater to different learning styles?
[21:05] On leveraging user intent.
[23:57] The importance of aligning with the marketing team.