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Behind the Experience
Each week, we'll feature inspiring UX examples, proven frameworks, and hard-earned lessons from in-depth conversations with product, design, customer success, and marketing experts. The end goal is to help you build user onboarding and product experiences that turn more of your new users into lifelong customers.
Discover the best UX examples—including onboarding tours and walkthroughs, new feature and rebrand announcements, UX copywriting, signup flows and more.
Facebook Neighborhoods makes it easy to sign up
Meta makes it easy to sign up for Facebook Neighborhoods using a combination of relevant push notifications and social proof.
New feature releases
Pixel Tips makes it easy to find new features
Google allows people to learn about features when they need to use them in their Pixel Tips app. This came in handy with their recent Android 12 update release.
Bit uses modals for motivation and education
Bit motivates and educates new users with modal windows that include videos, to get them excited to make the switch to Bit.
Avast onboarding gives you value and then asks you to learn
Avast keeps their onboarding process short, simple, and educational to build value in their antivirus product and buy-in from prospective users.
Semrush uses onboarding emails to introduce individual tools
Semrush avoids inundating their new users by introducing one feature at a time and personalizing the experience wherever possible.
Vimcal’s calendar onboarding shows users what it can do
Vimcal's onboarding offers new users a demo calendar and some prompts to explore.
Canva's short and sweet product tour
Canva's simple product tour for their new video tool allows the product to speak for itself.
Ecosia’s motivational onboarding
Ecosia is a search engine that plants trees and its onboarding focuses on reminding you of that green benefit whenever it can.
Threads' demo environment for new users
Threads uses a product demo to prove its value and show users how it can help them work better.
New feature releases
Gmail’s tour of new collaboration features
Gmail introduces its users to its new collaborative tools with informative tooltips in the classic primary colors Google is known for.
Dinnerly’s simple steps for dinner prep
Dinnerly's simple instructions and clean UI makes using their app as easy as cooking their meals.
Deputy’s ingenious offer to new users
Why not reward your users for completing onboarding tasks? Scheduling and time-tracking app Deputy has this figured out.
Pitch “pitches” their product during onboarding
Pitch shows new users just how easy it is to collaborate on presentations.
Calm’s soothing intros for new users and features
Calm gently guides new users through onboarding and diffuses potential anxiety with new product releases with beautiful modals.