Navattic’s interactive product demo

Navattic is an interactive product demo creation platform that doesn’t require the use of code. A demo created in Navattic allows viewers to hop in, click around, and engage with the demo instead of just watching and yawning. It’s a product that makes explaining your product easier to prospects—unless that product is Navattic itself.

“One thing that we’ve actually really struggled with is that it’s a very meta concept to have an interactive demo of an interactive demo,” says Natalie Marcotullio, head of Growth and Operations at Navattic. Navattic’s old product demo on its website used its own product as an example. This only confused prospects with its “Inception”-like “watching a Navattic demo of Navattic demoing Navattic” concept.

The company’s newest demo instead focuses on using Navattic to demo a product that marketers are sure to be familiar with: Google Analytics. “The reason we’ve been choosing Google Analytics is because most people know what it is,” says Marcotullio. The familiar sight of the GA interface helps prospects identify the setup: they’re watching how to make a product demo of Google Analytics using Navattic.

The demo takes a turn for the awesome once it shows users how to blur out specific details. This reinforces the concept of an interactive product demo instead of an on-rails pre-recorded demo. 

Marcotullio points out that this is the stage where most users begin to understand the value of Navattic: the ability to alter the product captures without code, Photoshop, or other time-consuming methods. Additionally, the blur feature allows marketers to block out sensitive information, allowing them to demo real data without revealing too much about the accounts or users involved.

Some customers confuse Navattic for an Appcues-like tool that can build in-app product tours. However, “Navattic is for creating out-of-app product experiences or demos that you can share to prospects or embed on your website,” says Marcotullio. Navattic clarifies this point for prospects through the inclusion of a “Share” step at the end of its own demo.

This step focuses on a core feature—the ability to share these demos—in a way that makes its out-of-app nature more apparent.

The final step of the product demo involves prompting prospects to schedule a personalized walkthrough from someone on the Navattic team. This lets interested parties follow up with questions and allows Navattic the opportunity to show how the product will help each prospect with their unique pain points and agendas.

Marcotullio appreciates that leads generated from this CTA are generally of a higher quality than those who haven’t taken the demo.

“The fact that they already have an idea of what the product does before going into that first call just makes them more qualified and makes you know that they know what they’re signing up for," Marcotullio says.

What makes this #GoodUX:

• Navattic cuts out complications and lets users play around within a demo of a familiar product.
• The product demo focuses on easy-to-use features of immediate and obvious value to prospects.
• The company uses a key feature (the “share” option) to both highlight the value of the product and clear up confusion about the product’s capabilities.