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User onboarding

Even great products need user onboarding. These best-in-class examples show how it's done. Get inspired by great UX with these user onboarding flows that include tooltips, modals, slideouts, intelligent personalization, and more.
Psst… our Ultimate Guide to User Onboarding has everything you need to create an incredible first impression, including many standout examples from businesses you know and love.
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User onboarding
TransferWise’s transparent fees and unambiguous copy
TransferWise uses unambiguous copy, clear price breakdowns, and positive feedback to instill confidence and remove friction from the currency transfer process.
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User onboarding
Monday's frictionless signup, smooth data collection, and easy user invite prompt
We took a look at what team-based project management tool Monday gets right about data collection and user invite prompts during signup.
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User onboarding
Twilio’s simple signup flow and personalized onboarding experience
Twilio asks clear, concise questions during signup to deliver a personalized, targeted onboarding experience that gets new users where they want to go.
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User onboarding
Sprout Social’s activation-focused onboarding 
Sprout Social's onboarding is hyper-focused on driving activation and getting users over the initial hurdle of connecting their social accounts to the platform.
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User onboarding
Wattpad’s friendly and inclusive onboarding modals
By asking a few simple questions during signup, Wattpad is able to provide new community members with a personalized (and inclusive) user experience
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User onboarding
Insycle’s sleek signup, onboarding, and referral process
Data management platform Insycle impressed us with their sleek new user experience and easy customer referral process.
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User onboarding
Duolingo's delightful user onboarding experience—personalization, gamification, and a friendly mascot
Language learning app Duolingo has one of our favorite user onboarding experiences that includes personalization, gamification, and delightful animations.
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User onboarding
Hootsuite’s activation-focused onboarding
Social media management platform Hootsuite has optimized their onboarding to drive new users to activation as soon as possible.
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User onboarding
Postmark's transparent metrics reporting
Postmark makes its email deliverability stats available right on their homepage—which builds trust and supports their value prop of lightning-fast delivery.
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User onboarding
Pixlee’s simplified metrics dashboard
Pixlee's metrics dashboard avoids information overload with streamlined metrics reporting and simplified data visualization.
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User onboarding
DocuSign's motivating checklist and activation-focused onboarding
DocuSign guides new users towards their activation moment with a focused onboarding flow and motivating checklist.
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User onboarding
Wealthfront's personalized onboarding and interactive investment advice
Investment app Wealthfront uses a personalized onboarding flow and clear, straightforward copy to inspire confidence and build momentum during signup.
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User onboarding
Ghost's user-friendly WYSIWYG editor and creative onboarding
CMS platform Ghost combines learn-by-doing user onboarding with subtle UI patterns like hotspots and tooltips to onboard users to its modern, minimal interface.
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User onboarding
Behance's user onboarding: Thoughtful tooltips and practical UX copy
Behance onboards new users to their website and mobile app with thoughtful tooltips, subtle hotspots, timely permission requests, and straightforward UX copy.
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User onboarding
Zova's interactive video onboarding
Zova's smart fitness programs and interactive video-based onboarding help users stick to their resolutions and reach their fitness goals faster.
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