Mobile apps

To make the education active and not passive, WWF leverages augmented reality (AR) to create a novel and engaging experience.

Forest uses gamification to improve user engagement and productivity. The end goal is to help the user focus and be present.

Mobile apps need a full adaptation, in value, functionality, and style. And this is precisely what WeTransfer has done here.

Shopping for furniture online is tiresome, and IKEA knows it. To find a solution, IKEA turns to tech that is trending: image recognition & augmented reality

The business service is entirely free, so the only barrier to entry is to get set-up, which Instagram makes super easy with their business onboarding flow.

Monzo responds to user vigilance intelligently with a professional, fast, and friendly onboarding flow.

For users new to viewing Stories, Instagram displays a quick menu of the finger actions required to successfully navigate the Stories feature.

In their onboarding, MoviePass zooms in on some key ways users can benefit from the app.

Facebook placed a cute and sweet message in a user's News Feed, pointing out where they can get more memories and friendaversaries.

Yelp recently expanded the community-focused aspect of their product and created Bookmarks Collections.

HQ Trivia gives users the opportunity to gain 'extra lives' by sharing the app. This creates a viral referral loop.

In order to help new users get more value out of their first-time exploration of the app, Etsy uses the empty screens of unused features to prompt action.

Aware that their core audience values price over brand, AliExpress introduced a feature that allows users to search for products they like by image search.

For their latest product redesign, Skype introduced mobile users to new, enhanced features with an interactive and playful onboarding flow.

Lyft uses modal windows for feature announcements and lifecycle nudges.