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Quora's tooltip for feature discovery

As part of their new user experience, Quora uses a single tooltip to show new users the value of upvoting. 

Why this is really good UX:

  • The tooltip is targeted to new users. It would be out of context for highly engaged users who are well-versed in upvoting. 
  • The copy on the tooltip doesn’t just explain how to upvote (which is pretty evident). Instead, it focuses on why upvoting can provide a more personalized experience for the user. 
  • Single blue tooltips for feature discovery are very popular right now