HubSpot's regular feature announcements and mini-tours

HubSpot is a popular platform offering sales, marketing, customer service, and CRM solutions. Since its launch in 2006, product has been in constant evolution. Tweaks, updates, and big releases ensure HubSpot has kept their customers happy for the long haul. 

Because HubSpot is in constant motion, they need to keep their customers in the loop. They do this frequently with new feature modals and tooltips to ensure all their customers can make the most of the tool's capabilities.

Why this is really good UX:

• Tooltips are great for introducing new features because they are hyper-contextual. An arrow points straight to the icon in question, letting users know exactly where to click.
• These tooltips have a nice, bold title that sums up the value prop in a single line, straightforward copy that offers tips on how to use the feature, and a can't-miss buttons for easy navigation.
• We like that Hubspot lumped these features together in a single mini-tour, rather than introducing them one-by-one, which could have felt disruptive to the user experience.