Celebrating your customers' achievements is one of the best ways to create momentum and build a connection between their success and your own. That's where thoughtful and useful success state screens come in. Check out how the Copper team celebrates their users' success.
Copper delights users with a success state screen that showers them with on-screen confetti and congratulates them with playful copy. This reaffirms for users that they’re on the right track to fully experiencing the product’s value.
After celebrating the user’s achievement, Copper encourages them to take the next step in the onboarding process by installing their Chrome extension.
Copper also offers users the opportunity to get a personal demo from a specialist. Yes, those of us in product-led growth have repeatedly heard about the Forrester study that found 68% of buyers prefer to do research online on their own. However, there’s still a third of buyers who prefer learning how a product can help them achieve their goals via a personal demo with a salesperson.
"When we applied the jobs-to-be-done framework to our onboarding, we saw a big spike of 15% improvement. It’s had downstream effects already!"
"We assume that our users know so much more than they do. So we use big words that may not make much sense to them."
[02:11] How they define onboarding at Copper
[08:02] What does the onboarding success metric at Copper?
[11:46] How does Jessica work cross-fuctionally to improve user onboarding
[17:56] The Jobs-to-be-Done framework in Copper’s onboarding
[21:00] Segmenting users based on their industry knowledge.
[27:52] An easy way to add contacts to Copper from Gmail
[29:57] Copper’s magical success screen that gets 25% of new users to install their Chrome extension
[34:26] What is Jessica excited to try out next
[38:20] Where can people find Jessica Andrews online
Jessica Andrews, leads product marketing at Copper, the CRM for Google Workspace. She is based out of Toronto, Canada.