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Design spotlight: Twilio SendGrid's appealing in-app announcements
Twilio SendGrid helps its users engage their customers with a flexible email API and powerful marketing tools. Twilio SendGrid communicates with their users about things like product updates, new feature announcements, and important subscription information through in-app messages made with Appcues.
A few examples of their made-with-Appcues flows that we love:
New feature announcement tooltips
Twilio SendGrid uses tooltips (like the one below) to announce new features and product updates while users are active in their product.
![tooltip made with appcues new feature announcement](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a55fdc4b1813_twilio%20sendgrid.png)
What we like about this tooltip:
- It's short, simple, and gets straight to the point.
- The green "NEW" tag is both attention-grabbing and informative (users know at a glance what this message is about).
- The option to hide these kinds of in-app tips is readily available. Letting users opt out of messaging they don't find relevant is always good UX!
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Beta graduation announcement
Twilio Sendgrid also uses in-app messaging to communicate about larger product updates. Here, they used a mid-sized modal window to grab users' attention for this big announcement.
![beta announcement modl](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a523ed4b1814_twilio%20sendgrid%20(1).png)
What we like about this modal:
- It's easy to scanβhere is a large, informative header and all the most important information is bolded, making the content easy to scan.
- Branded graphics make this modal feel like a native part of the Twilio SendGrid UX.
- A nice, prominent X button lets users close out of the message if they choose.
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In-app plan and pricing update
This is our favorite of the bunch! Twilio SendGrid used Appcues to communicate with their customers about upcoming changes to their subscription.
![premium subscription plan update information in-app customer communication](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a5f0074b1815_twilio.png)
What we like about this modal:
- The layout. There's a lot of content here, but the creative layout makes the information easy to read and digest.
- Multiple "learn more" CTAs ("View your current account details"Β and the 2 little "β>" arrows) that let users educate themselves about the things that matter to them.
- Informative copy written in plain English. Straightforward language inspires trust!