![Blog post thumbnail](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a543554b19f6_67e45c18-e623-43c6-82ea-706c8c25026d.jpeg)
HubSpot's upgrade prompt
HubSpot communicates their sales platform's advanced capabilities in an attempt to upgrade/upsell users. Here's what it looks like (notice the lock icon on the "Create report from view" in the menu below):
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a5b4f24b11ce_59958fa64ec09b000155eeae_Screen_Shot_2017-08-08_at_4_15_58_PM.png)
When that's clicked, HubSpot shows this upselling modal:
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a531344b1385_Screen%20Shot%202017-08-08%20at%204.16.03%20PM.png)
Why we think it's really good:
- The modal matches the rest of the product—it sounds obvious, but too often modals like this don't match 1 to 1.
- The blur behind the modal focus the users attention without fully distracting them
- The header paints the user in a picture they like seeing themselves in
- The video explains what the reporting tool is and how it works
- The subheaders are value-oriented—they aren't all about features and functionality, but rather how the user benefits
- The price is listed at the bottom
- The option of talk to someone vs. take a demo is good. We imagine people have their preferences