HubSpot's upgrade prompt

HubSpot communicates their sales platform's advanced capabilities in an attempt to upgrade/upsell users. Here's what it looks like (notice the lock icon on the "Create report from view" in the menu below):

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When that's clicked, HubSpot shows this upselling modal:

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Why we think it's really good:

• The modal matches the rest of the product—it sounds obvious, but too often modals like this don't match 1 to 1.
• The blur behind the modal focus the users attention without fully distracting them
• The header paints the user in a picture they like seeing themselves in
• The video explains what the reporting tool is and how it works
• The subheaders are value-oriented—they aren't all about features and functionality, but rather how the user benefits
• The price is listed at the bottom
• The option of talk to someone vs. take a demo is good. We imagine people have their preferences