Design spotlight: Heap's charitable customer marketing campaign modal

Heap is a powerful product analytics tool that allows product managers to collect and analyze data about their users' behavior. They use Appcues to create in-app customer marketing campaigns, like the one below, which offers Heap 5 customers the chance to win $1,000 each for themselves and a charity, business, or cause of their choice in exchange for sharing how their company uses Heap.

Heap's charitable in-app customer marketing campaign

The campaign is a clever way to gather case study material and customer feedback, while the location of the message (inside the product) ensures that it reaches people while they're already active and engaged with Heap's brand.