Google Forms’ redesign product tour

Google Forms uses a simple 5-step product tour to announce its redesign.

Why this is really good UX:

• The tour fits the simplicity of the product. No extra images or fancy designs needed.
• Google uses a nifty highlighting of icons, keeping attention focused throughout the multi-step product tour. Tooltips are a great UI pattern here for explaining unfamiliar icons.
• There’s a lot of user control. There’s an obvious opt-in of the tour (“No thanks” is an option, rather than just an x), and next and back buttons are available in each step.