Asana’s barely there product tour

Asana uses a small and delightful hotspot to drive attention to a key task (adding a project).

Why this is really good UX:

• The hotspot is in an unusual droplet shape and pulses until the menu is clicked. It really catches attention.
• The hotspot appears to be targeted to new users who haven’t done much in the product yet. Small reminders are a good way to get people going.
• Adding a project is probably a major point of value for Asana users, but users aren’t forced through the task. Users can take any number of other tasks to get started.