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Amplitude's fully loaded demo

Amplitude offers an app analytics platform that helps you understand user behavior and ship the right features fast to drive better business outcomes. To familiarize new users with a complex product, Amplitude onboards users with a demo account loaded with dummy data.

Why this is really good UX:

  • Amplitude lets users choose the first-time experience that best suits their goals and background. Those familiar with analytics may be eager to begin setting up their account, but less advanced users will prefer to explore the product through a dummy account.
  • The fully loaded demo drives new user to Amplitude's core value quickly by showing them functioning dashboards, charts, and data. Loading Amplitude with data from a live product takes time. With the demo account, Amplitude can short-circuit the install process and demonstrate value immediately.
  • The tooltips that pop us as users explore the demo help them understand how each feature works, why it matters, and how they can set it up themselves, prepping them to get started on their real account.