Amplitude's subscribe rate boosting tactics

Building trust with your user base is essential in marketing, but it isn’t always easy. You don’t want your marketing tactics to go unnoticed, but you also don’t want to shove them in your user’s face. Here are two ways that Amplitude gets users to subscribe to their newslet, each with its own set of pros and cons:

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Sidebar

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Pros: Less intrusive, allows users time to navigate the page or read the article before choosing to subscribe.

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Cons: Less noticeable/eye catching for users.

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Full-Screen Modal Window

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Pros: Immediately requires a CTA, intended action is clear and direct.

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Cons: Often forces the user in a direction they may not want to go, can produce more churn than conversion.