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Amplitude's 2.0 redesign release
Amplitude re-designed their analytics software and re-released it as Amplitude 2.0. Here's how they communicated the release:
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a5f5b54b1430_Amplitude-2.0-welcome-modal.png)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a571e64b126a_amplitude-2.0-product-tour-1.png)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a59a614b1127_amplitude-2.0-product-tour-6.png)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a501604b1482_amplitude-2.0-product-tour-7.png)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a589584b11d0_amplitude-2.0-product-tour-8.png)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a5797d4b1178_amplitude-product-tour-support.png)
Why this is really good UX:
- Redesigns can provoke anxiety for users. Amplitude eases theirs into it with a welcome and a follow up message on how to get help
- The tour points out what has changed and what is new, reorienting their users to their new interface
Read more on how Amplitude uses Appcues.