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AdRoll's SendRoll feature announement
AdRoll is a retargeting and prospecting advertisement platform for businesses. They use a combination of modal windows and tooltips to frequently release new features to existing users. Here's how they use modal windows:
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![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a5e70f4b116c_AdRoll%20new%20feature%20release%201.png)
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![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a54c594b13b8_AdRoll%20new%20feature%20release%202.png)
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![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a5c9b04b116f_AdRoll%20new%20feature%20release%203.png)
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What we like: these modal windows are brief and informative, and consistent with the rest of the product design-wise. Plus, with a transparent background, these modal windows allow users to keep an eye on their end goal while they read about the new feature.