Privy's goals-focused onboarding experience ft. Chris Ladouceur

Chris Ladouceur is currently the senior product designer at Privy, an e-commerce marketing platform built for stores that need to grow their sales. This software is a handy tool that offers a range of features designed to help e-commerce businesses increase conversions and sales.

In this episode, Chris talks about how they designed Privy to be a powerful, all-in-one solution for e-commerce businesses looking to increase their sales and customer engagement. He looks into their app experience, user experience, and user interface. And share what it is like working with other sales teams to develop a solid experiment. By the end of this interview, Chris shared that a new pin feature would be available to their site soon.


"Marketing needs to be something they can learn and feel very accomplished with."
"With Privy, we want to be an all-in-one marketing solution for small, medium, and large businesses.

Show Notes

[0:00] Intro

[2:16] What does success look like for new users in Privy?

[5:54] Chris explains how they collect their data at Privy.

[8:30] Pop-ups are a big help to your business.

[11:15] Explaining Privy’s user interface and their process of establishing

[19:44] Intentional friction can help users accomplish their goals.

[20:52] Testing at scale is one of the biggest lessons that Chris realized after his design experiment.

[22:29] How could they find success and work with people outside his team?

[25:09] What’s the next design experiment for Privy?

[27:29] What’s the difference between a custom segment and a smart segment?

About Chris Ladouceur

Chris always makes sure to work towards having everything I create evoke emotion, action, and investment, creating a product that benefits both the company and the consumer. His key areas of impact come from my background in UX and UI design and my product management experience in both SaaS and consumer products. For Chris, the best part of the product is that you always have to continue learning. There is always a new trend, insight, tool, or approach to help you constantly grow personally and professionally.

🔗 Links:

Privy's website

👉 Profiles:

Ramli on LinkedIn

Chris Ladouceur on LinkedIn

Chris Ladouceur's Email

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