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Tumblr’s new user walkthrough

Tumblr’s new user onboarding experience focuses on key UI elements for engagement.

Why this is really good UX:

  • Tumblr’s walkthrough requires users to click ‘next’ to advance each tip. This approach works well to drive engagement with the platform—there’s no setup involved.
  • Tumblr animates elements of their product to burn a deeper desire for users to engage. This delight works well with their personality.