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Tumblr’s new user walkthrough
Tumblr’s new user onboarding experience focuses on key UI elements for engagement.
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a546b84b13f9_tumblr-user-onboarding-1.jpg)
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![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a52af44b13fb_Screen%20Shot%202017-09-29%20at%204.03.04%20PM.png)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a566c84b117c_tumblr-user-onboarding-4.jpg)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a546c84b1240_tumblr-user-onboarding-5.jpg)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a5b5034b1272_tumblr-user-onboarding-6.gif)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a571724b138d_tumblr-user-onboarding-7.gif)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a5c0b94b12b0_tumblr-user-onboarding-8.jpg)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a53e2c4b138e_tumblr-user-onboarding-9.gif)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a50e1d4b1273_tumblr-user-onboarding-10.jpg)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a569e54b148c_tumblr-user-onboarding-11.gif)
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Why this is really good UX:
- Tumblr’s walkthrough requires users to click ‘next’ to advance each tip. This approach works well to drive engagement with the platform—there’s no setup involved.
- Tumblr animates elements of their product to burn a deeper desire for users to engage. This delight works well with their personality.