![Blog post thumbnail](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a533d34b1a15_95abe300-b388-4792-91d3-40c1e7394e13.jpeg)
HelloFresh's offboarding flow
HelloFresh's cancellation flow helps them mitigate churn and capture valuable feedback to improve their product experience for the future.
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a58f7f4b1275_Screen%20Shot%202017-05-04%20at%207.03.42%20AM.png)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a526954b12b1_Screen%20Shot%202017-05-04%20at%207.03.49%20AM.png)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a5a3a04b13c5_Screen%20Shot%202017-05-04%20at%207.04.09%20AM.png)
![](https://cdn.prod.website-files.com/6230cce907f5a55f9a4b0e6f/6230cce907f5a55ef44b1179_Screen%20Shot%202017-05-04%20at%207.04.26%20AM.png)
Why this is really good UX:
- By giving options up front to change a user's plan or pause their account rather than cancel, HelloFresh mitigates churn.
- Their offboarding survey helps them collect valuable feedback to improve their product experience in the future
- Even when the subscription is deactivated, there's a last ditch effort to resurrect a user who maybe accidentally found themselves here. See the 'I've changed my mind' button in the final screenshot.